While perusing the web for target audiences and such; found this article on Advertising. Not helpful to me in the slightest (though it's not hard to figure out how this came up on my google search); but it's fairly interesting in terms of our brand obsessed culture. A topic we have touched upon in Monday lecture/seminars of the past.
http://www.guardian.co.uk/media/2001/jul/09/marketingandpr.g2
Most of the article appears to be waffle but in fact briefs the story of how the ad came about. Though it is conveniently sub-headed for your flicking needs-and there are some interesting points.
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