Colour Blocking. The word du'jour of the fashion world for s/s11 as Raf Simons for Jil Sander did a show drenched in neon and the magazines loved it. Colour Blocking is when an outfit would, for example, have bright green trousers and a yellow shirt. Eliminate shades, patterns or anything else that would deviate from your traffic stopping image. Despite this blast of colour, still expect to see neutrals dotted around during the summer months as last season still prevails.
For a quick lowdown and what the designers picked for their s/s collections, here are the stand out looks:
- Dolce and Gabbana went for the romantic side of summer. Floaty dresses, petticoats and light looks were on the menu as they conjured up images of Taylor Swift's music video for Love Story; in my head anyway.
- Burberry Prorsum rode the other end of the spectrum with their biker chick chic. Leather, aviators, boots. She is the girl in the magazines with the bedhead hair, pulling her jacket and biting her lip. She is riding off the back of Balmains shoulder pad Balmania and she is a powerhouse.
- Despite the battle with the 60's, the 70's have won out in the end with the likes of Marc Jacobs characterizing this image and having mountains of retro fun with it.
Other little trends like the oriental look, clashing patterns, (bad taste is now the taste) are also floating about on the s/s breeze. My personal favorite for this season is Burberry's hard hitting biker chick. She is fabulous, does what she wants and doesn't seem to take that long with hair care.