While perusing the web for target audiences and such; found this article on Advertising. Not helpful to me in the slightest (though it's not hard to figure out how this came up on my google search); but it's fairly interesting in terms of our brand obsessed culture. A topic we have touched upon in Monday lecture/seminars of the past.
Most of the article appears to be waffle but in fact briefs the story of how the ad came about. Though it is conveniently sub-headed for your flicking needs-and there are some interesting points.